Finding your niche is one thing and of course it’s important but without the right words, known as keywords, for your site and that takes research to find the ones you can get traffic using. This is where the vast majority of new marketers make their biggest and most costly mistake and skip the keyword research phase of their work from home business.
I made the same mistake, more than once but eventually clued into why I wasn’t getting the traffic or the money I expected. That’s when I started learning more about the keywords I use in my blogs.
It’s not just about finding the keywords that are used in your niche to draw target traffic it’s also about whether you can compete for those words. The reason being your competition who has been using those same keywords for years.
Do the right keyword research and you could find your blog being listed at the top of Google’s search results for those phrases but it starts with the right keywords, ones you really can rank with. This means they also have to be money words as not all keywords are money words.
You hear a lot of dog training examples when it comes to learning about keywords as it’s a very popular niche with a lot of competition. You need to know the exact phrase to use as even pluralizing a word can make a difference. Knowing things like this can help you work in better phrases to start earning.
Top keywords are great if you have been using them for years but for new sites keyword research needs to go another step forward by finding the long tail keywords which are keywords with more words in front or at the end.
Dog training without quotes has 48 million results. Dog training with quotes, meaning people are being very specific and are using an exact phrase, has 28 million results. Both are way too competitive for any newbie to start with.
Use Long Tail Keywords
Long tail keywords are keywords that have a suffix or prefix attached like a tail on a cat. You can do so much better when you find and use long tail keywords.
One of the little tricks I use to make long tail keywords from competitive ones is to use my location. Doing this helps me get target traffic that is localized which has far less competition. If you are in a huge city like Toronto, LA, New York, Vancouver, etc you will need to do more than just localize, but it’s a good start.
Your goal is to select keywords that will garner you the most searches per words. What you’re looking for is something with little competition but a lot of searches. You can shell out money to pay for fancy keyword tools like Market Samurai to help you in your quest, but there are free alternative tools like Google Adwords Keyword Tool where you still get the information you need to get the traffic you want.
I read about people using typos to get traffic but I don’t care to use typos on my pages, not on purpose anyways. It looks unprofessional and even though you might get more traffic you may also lose traffic because you can’t spell right.
Start Your Business With A Keyworded Domain
Once you have your keywords which includes your long tail keywords your next step should be to purchase a keyworded domain from GoDaddy.com or similar site. You also want to have it hosted where you can get lots of traffic without any technical problems, for me that HostGator.com.
Having a keyworded domain just looks to have more authority than a non keyworded domain. I have proven this to myself on a number of occasions and today I won’t buy a domain unless it’s keyworded.
Use Your Keywords Wisely
You have your keywords and now you need to be sure you use them wisely, without spamming. This means in your page or blog post title as close to the beginning as possible.
Keyword Density Is Important
If your keyword is ‘dog training in Mount Albert’ then be sure you have it in your title but also peppered throughout your article or post, again without spamming the search engines. I like to have a keyword density between 2 and 5 percent. So for every one hundred words I like to include my keywords 2 to 5 times.
Keyword Location Is Important
Where you place your keywords is important. I see some who try to get their keyword in immediately and then it doesn’t seem like they care to use it at all after that. You need to let the search engines know your focus and that means your keyword should be spread across your article.
I like the first paragraph, within the first couple of hundred words. I also like to have my key phrase used at the end in the call to action. Then I sprinkle my phrase through the rest of the article until I have the keyword density I want.
I didn’t mention it at the beginning but knowing how your competition is using your keyword phrases will give you an idea of what you will have to do to compete so you get your share of the traffic. For this purpose I use Keyword Elite which saves me hours of research time and time is money.